Few people move as effortlessly between the worlds of style, travel, food, and craftsmanship as Matt Hranek. Through WM Brown, YOLO Journal, bestselling books, and an ever-expanding list of creative projects, Matt has built a career around curiosity—seeking out the people, places, and traditions that make life richer. His work has inspired a generation to slow down, appreciate quality, and find stories in the details that often go unnoticed.
For this edition of Keeping Up, we sat down with Matt to talk about what's inspiring him this summer, the latest issues of WM Brown and YOLO Journal, and the collaborations that continue to fuel his creative work. We're also excited to celebrate the debut of the Alden × WM Brown × Tailors' Keep Leisure Handsewn Loafer. Join us at Tailors' Keep on Thursday, July 16, from 5:30-7:30 pm at 1 Columbus Avenue for an evening with Matt and friends. We'll be serving WM Brown Negronis, Faust Wines, the exclusive WM Brown Rosé from Hudson Ranch Vineyards, additional Negroni variations featuring St. George Spirits, and we'll have a limited number of complimentary copies of the newest WM Brown and YOLO Journal available for guests.
Keeping Up with Matt Hranek
